Campaign:
It's Not Just Luxury, It's Smarter Than That
Lincoln Vehicles
Before Matthew McConaughey, we had actor John Slattery. Same brooding style, without the pensive finger and booger roll McConaughey made famous in his Lincoln.
Campaign:
New Century Craftsmanship
Lincoln Vehicles
Brand support through storytelling. Lincoln leveraged passionate individuals from different disciplines, to discuss how tech and usability integrates seamlessly into their work. Sophisticated and thoughtful, the series embraced Lincoln's tenet for quality, innovation, and design.
Campaign:
Starships Don't Need Keys
Lincoln Vehicles
Oxygen's necessary to live out in the cold, barren vastness of automobile advertising. This campaign injected life (albeit a short one) for the Lincoln brand. The site was my first D Show win, an annual advertising award event held in Detroit, which may have had the best open bar and hors d'oeuvres for an advertising shindig. The One Show in NYC is a close second.
